FLOAT INTO GREATNESS
LAUNCHING 14/09
Born from Everlast’s roots in The Bronx, this collection finds its energy in the city after dark. In the quiet between movement. In late-night gatherings, empty streets and the feeling of going somewhere without needing to know exactly where. For the campaign, the streets are brought into the studio. A controlled world shaped by the atmosphere of the city at night, where raw energy meets a more cinematic expression.
